Bosio, Birgit; Haselwanter, Stefanie; Ceipek, Michael - In: New business models and institutional entrepreneurs : …, (pp. 249-268). 2018
organizations. Nevertheless, destination management organizations are still in an experimental stage of utilizing social media as a … management organizations (DMOs), which try to coordinate and market the intangible and immaterial tourism product of a … destination. Social media marketing transforms the classical marketing and communication of these destination management …