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différentiel de prix
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marques de distributeurs
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MDD et pouvoir d'achat : un positionnement à revoir ?
Geffroy, Terence
;
Chabaud, Didier
-
HAL
-
2009
Un
différentiel
de
prix
de 20% entre marques nationales et marques de distributeurs est généralement affirmé dans la …
Persistent link: https://www.econbiz.de/10008877004
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