evaluated customers’ fairness perceptions of differential prices, this tactic being frequently used by sellers. One important … finding was that the motive for setting differential prices is important in fairness evaluation. Price differences based on … social motives are perceived fairer than those motivated by company’s interest. The differential prices on customer category …

evaluated customers’ fairness perceptions of differential prices, this tactic being frequently used by sellers. One important … finding was that the motive for setting differential prices is important in fairness evaluation. Price differences based on … social motives are perceived fairer than those motivated by company’s interest. The differential prices on customer category …