Islami, Xhavit; Mustafa, Naim; Topuzovska Latkovikj, Marija - In: Future Business Journal 6 (2020) 3, pp. 1-15
analysis were used to provide testing of hypotheses. Econometric results suggest that pursuing differentiation strategy … is investigated. The aim is to indicate the effects of Porter's generic strategies (low-cost strategy, differentiation … strategy, and focus strategy) on firm performance. The questionnaires of the study have been prepared, the responses have been …