Search Results - subject:"digital branding"

Did you mean: subject:"digital banking" (4,175 results)

Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India

Sharma, Aman; Sharma, Bhuvanesh Kumar; Rajput, Sneha; … - In: Cogent Business & Management 10 (2023) 1, pp. 1-19

The aim of this research paper is to investigate the adoption of digital branding among specialty eatery start-ups in a … post-pandemic environment. The study analyses the relevance of digital branding's advantages and drawbacks, and examines … the intention of specialty eateries to adopt digital branding. Additionally, the research investigates the mediating …

Persistent link: https://www.econbiz.de/10014527336

Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India

Sharma, Aman; Sharma, Bhuvanesh Kumar; Rajput, Sneha; … - In: Cogent business & management 10 (2023) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10014477179

Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda

Ghorbani, Mijka; Karampela, Maria; Tonner, Andrea - In: International journal of consumer studies 46 (2022) 5, pp. 1960-1991

Persistent link: https://www.econbiz.de/10013412019

Evaluating the brand equity of ride-hailing services from the users' perspective : a cross-country study

Ozbal, Okaï; Duman, Teoman; Topaloglu, Omer - In: International journal of technology marketing : IJTMkt 18 (2024) 1, pp. 62-90

Persistent link: https://www.econbiz.de/10015062348

Der neue Online-Handel : Geschäftsmodelle, Geschäftssysteme und Benchmarks im E-Commerce

Heinemann, Gerrit - 2024 - 15., überarbeitete Auflage

Neues Meta-Targeting im Online-Handel -- Geschäftsmodell des Online-Handels -- Formen des Online-Handels -- Geschäftssysteme und Benchmarks im E-Commerce -- Best Practices und Risiken im Online-Handel.

Persistent link: https://www.econbiz.de/10015075816

The new online trade : Business models, business systems and benchmarks in e-commerce

Heinemann, Gerrit - 2023

New meta-targeting in online retailing -- Business model of online retailing -- Forms of online retailing -- Business systems and benchmarks in e-commerce -- Best practices and risks in online retailing.

Persistent link: https://www.econbiz.de/10014248049

Integrierte Markenführung im digitalen Zeitalter : Bedeutung – Konzepte – Instrumente – Evaluation

Ghorbani, Mijka; Westermann, Arne - 2023

Bedeutung von Marken -- Grundlagen der Markentheorie und Markenmodelle -- Markenwirkung -- Konsumverhalten im digitalen Zeitalter -- Markenstrategien und Markenpositionierung -- Instrumente der Markenführung -- Markenevaluation -- Zukunftsperspektive.

Persistent link: https://www.econbiz.de/10013518322

Der neue Online-Handel : Geschäftsmodelle, Geschäftssysteme und Benchmarks im E-Commerce

Heinemann, Gerrit - 2023 - 14., überarbeitete Auflage

Persistent link: https://www.econbiz.de/10014375148

Accounting semiotically for new forms of textuality and narrativity in digital brand storytelling

Bianchi, Cinzia; Ragonese, Ruggero - In: Advances in brand semiotics & discourse analysis, (pp. 33-48). 2023

Persistent link: https://www.econbiz.de/10015066346

How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value

Richards-Carpenter, Nastaran Norouzi; Grantz, Thimo - In: Building corporate identity, image and reputation in …, (pp. 487-514). 2022

Persistent link: https://www.econbiz.de/10012609421