Search Results - subject:"digital storytelling"

Tell me a story! : blending digital storytelling into marketing higher education for student engagement

Spanjaard, Daniela; Garlin, Francine; Mohammed, Hossain - In: Journal of marketing education : JME 45 (2023) 2, pp. 167-182

Persistent link: https://www.econbiz.de/10014326038

Transmedia Brand Storytelling : Immersive Experiences from Theory to Practice

Sutherland, Karen; Barker, Richie - 2023

Chapter 1: Transmedia Brand Storytelling - Immersive Campaign Experiences from Theory to Practice -- Chapter 2: What is transmedia storytelling? -- Chapter 3: The creative logic of transmedia storytelling -- Chapter 4: Practitioner perceptions of transmedia storytelling -- Chapter 5: Planning...

Persistent link: https://www.econbiz.de/10014375077

The effects of video storytelling advertising on consumers' online reactions on Facebook : a cross cultural study

Ben Aicha, Abir; Bouzaabia, Rym - In: Qualitative market research : an international journal 26 (2023) 3, pp. 247-268

Persistent link: https://www.econbiz.de/10014292085

Accounting semiotically for new forms of textuality and narrativity in digital brand storytelling

Bianchi, Cinzia; Ragonese, Ruggero - In: Advances in brand semiotics & discourse analysis, (pp. 33-48). 2023

Persistent link: https://www.econbiz.de/10015066346

Bringing COSO to life : engaging students with real world examples of internal controls using digital storytelling

Douglass, Ashley; Farías Martínez, Gabriela María; … - In: Journal of accounting education 58 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013206566

Investigating digital storytelling for the creation of positively engaging digital content

Nicoli, Nicholas; Henriksen, Kine; Komodromos, Marcos; … - In: EuroMed journal of business 17 (2022) 2, pp. 157-173

Persistent link: https://www.econbiz.de/10013362435

Digital storytelling and participatory local heritage through the creation of an online moving image archive: a case-study of Fraserburgh on Film

Davidson, Andrew; Reid, Peter H. - In: Journal of Documentation 78 (2021) 2, pp. 389-415

contained within the films. Elements of digital storytelling were utilised, and a purposely designed section, “behind the film … details about the creation of the platform and framing it in the context of a vehicle for digital storytelling and …

Persistent link: https://www.econbiz.de/10014855425

Digital storytelling and employer branding : an exploratory connection

Crişan, Camelia; Borțun, Dumitru - In: Management dynamics in the knowledge economy 5 (2017) 2, pp. 273-287

Our paper aims at explaining what is digital storytelling and its particular methodology, and how its use in the …

Persistent link: https://www.econbiz.de/10011764396

What drives visitor economy crowdfunding? : the effect of digital storytelling on unified theory of acceptance and use of technology

Kim, Myung-Ja; Hall, Colin Michael - In: Tourism management perspectives : TMP 34 (2020), pp. 1-14

Persistent link: https://www.econbiz.de/10012238195

Narrative ephemera: documents in storytelling worlds

Urban, Alex C. - In: Journal of Documentation 77 (2020) 1, pp. 107-127

Purpose Some virtual, immersive stories are filled with documents that users must locate and interact with to experience a narrative. Exploring a new area of inquiry in the information science field, this study focuses on individuals' experiences with documents in a particular 3D storytelling...

Persistent link: https://www.econbiz.de/10014855070