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Search: subject:"donation magnitude"
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Cause-Related Marketing
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International journal of electronic marketing and retailing : IJEMR
1
International journal of green economics : IJGE
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International review on public and non-profit marketing
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ECONIS (ZBW)
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Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of
donation
magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
Saved in:
2
CRM purchase intention in the context of green products : exploring CSR, cause involvement and
donation
magnitude
Upadhyay, Neha
- In:
International journal of green economics : IJGE
16
(
2022
)
4
,
pp. 423-438
Persistent link: https://www.econbiz.de/10014312336
Saved in:
3
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
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