Venkataraman, S.; Stremersch, S. - Erasmus Research Institute of Management (ERIM), ERIM … - 2007
public debate.
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Physician decision-making, marketing efforts, patient requests, drug effectiveness, side …: Physician decision-making, marketing efforts, patient requests, drug effectiveness, side effects, drug prescription,
sampling … effectiveness may strengthen the effects of marketing efforts on prescription and sampling
behavior by the physician.
• Drug …