Venkataraman, S.; Stremersch, S. - Erasmus Research Institute of Management (ERIM), ERIM … - 2007
effects,
drug prescription, sampling, sample-dispensing, pharmaceuticals, public policy
Availability
The ERIM Report Series …: Physician decision-making, marketing efforts, patient requests, drug effectiveness, side effects, drug prescription,
sampling … or low-coverage patients through sample-dispensing, in which case a drug prescription usually
comes with a free sample …