Wang, Daibing; Liu, Shulin - In: Industrial Management & Data Systems 123 (2023) 5, pp. 1359-1400
possible channel structures: agency channel, reselling channel and dual channel. By developing a game-theoretic model, the … schemes lead to different channel choices. For the manufacturer, it is optimal to choose the dual channel structure and adopt … simultaneously is optimal and he is better off switching from the dual channel structure to the reselling channel structure as …