Ayob, Abu H. - In: Future Business Journal 7 (2021) 1, pp. 1-11
of economic development and cultural factors, which explains the uneven level of e-commerce adoption in the region. This … study proposes that e-commerce adoption shall not only be explained by individual characteristics and formal institutions …-commerce users in ASEAN. By analyzing multi-source data from 5870 individuals in six countries in 2017, the results reveal that e-commerce …