Papadopoulos, Nicolas; Elliot, Statia; Nisco, Alessandro De - In: MERCATI E COMPETITIVITÀ 2013/2 (2013) 2, pp. 37-57
The article first reviews the title field, by tracing its evolution from the original notion of "made-in images" of the 1960s to the broader "product-place associations" of the 1990s and today’s "place branding", and then, based on studies by the authors and their associates, examines key...