Zhang, Yixiang; Wang, Zhaohua; Zhou, Guanghui - Center for Energy and Environmental Policy Research … - 2011
norm activation model (NAM), we built a research model to study antecedents of employee electricity saving behavior in … personal norm positively influences employee electricity saving behavior. Organizational electricity saving climate negatively … moderates the effect of personal norm on electricity saving behavior. Awareness of consequences, ascription of responsibility …