Amboage, Gabriel Bernardes; Monteiro, Guilherme Fowler de A. - In: Innovation & management review 21 (2024) 3, pp. 198-211
Purpose This study investigates the primary determinants of consumers' intention to adopt PIX as a payment method in Brazil, as well as their actual usage behavior. Design/methodology/approach The study employs the Unified Theory of Acceptance and Use of Technology (UTAUT) to analyze both the...