Bulawa, Nicole; Jacob, Frank - In: Electronic Markets 32 (2021) 4, pp. 2471-2489
Supporting consumers' value-in-use (ViU) emergence throughout a usage process has become increasingly challenging as … authors investigate how ViU emerges throughout a usage process and establish an eight-stage ViU emergence process, ranging … pinpoint a consumer's location in the ViU emergence process and take appropriate measures to further promote ViU emergence in e-services. …