Boukis, Achilleas; Gounaris, Spiros; Lings, Ian - In: Journal of Services Marketing 31 (2017) 7, pp. 690-703
-line employee brand enactment within an interpersonal service setting. Insights from equity theory and the person – environment …, the role of various types of fit and brand knowledge/identification for front-line employee brand enactment is confirmed …