Yuan, Chunlin; Wang, Shuman; Liu, Yue; Ma, Jenny Weichen - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 398-413
endorser dynamism (CED) in the relationship between PSR and its antecedents. Design/methodology/approach The primary data … Taobao Buy + platform, and who had a PSR with the endorser in their VR shopping process. Structural equation modeling is …