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Search: subject:"endorser"
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Subject
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Advertising effects
45
Werbewirkung
45
Consumer behaviour
40
Konsumentenverhalten
40
Celebrity endorsement
39
Celebrity-Werbung
39
Brand image
30
Markenimage
30
Brand management
29
Markenführung
28
Brand
18
Markenartikel
18
Advertising
17
Credibility
16
Glaubwürdigkeit
16
Werbung
15
Internet marketing
14
Online-Marketing
14
Social Web
14
Social web
14
Celebrity endorser
10
Athletes
9
Sportler
9
endorser
9
purchase intention
9
Endorser
8
advertising
7
celebrity endorser
7
celebrity endorsement
6
Beziehungsmarketing
5
Endorser credibility
5
Relationship marketing
5
endorser credibility
5
Direct-to-consumer advertising
4
Source credibility
4
Tourism marketing
4
Tourismusmarketing
4
attractiveness
4
China
3
Corporate reputation
3
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Online availability
All
Undetermined
61
Free
10
Type of publication
All
Article
84
Type of publication (narrower categories)
All
Article in journal
66
Aufsatz in Zeitschrift
66
research-article
11
Language
All
English
78
Undetermined
6
Author
All
Wang, Shuman
3
Bauer, Brittney C.
2
Bhutada, Nilesh
2
Brison, Natasha T.
2
Carlson, Brad D.
2
Donavan, D. Todd
2
Dwivedi, Abhishek
2
Falk, Tomas
2
Huhmann, Bruce A.
2
Johnson, Lester W.
2
Kim, Kyung Hoon
2
Lee, Yu-Hao
2
McDonald, Robert E.
2
Moon, Hakil
2
Munnukka, Juha
2
Pansari, Anita
2
Roy, Subhadip
2
Toivonen, Hanna
2
Uusitalo, Outi
2
Yuan, Chunlin
2
A. Hölzing, Jörg
1
Adaval, Rashmi
1
Alodin, Yasmin
1
Arimbi, Intan R.
1
Arnold, Mark J.
1
Arora, Nilesh
1
Asgari, Omid
1
Azimzadeh, Seyed Morteza
1
Baker III, Thomas A.
1
Bartsch, Fabian
1
Bergner, Kai N.
1
Borges, Adilson
1
Breberina, Jovica
1
Breuer, Christoph
1
Burnasheva, Regina
1
Byon, Kevin K.
1
CATLI, Ozlem
1
COMIATI, Raluca
1
COMIATI, Raluca BABUT
1
Chang, Jung-Hua
1
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Published in...
All
International journal of advertising : the review of marketing communications
9
Journal of business research : JBR
9
Journal of marketing communications
5
International Journal of Pharmaceutical and Healthcare Marketing
4
Journal of promotion management : innovations in planning and applied research
3
International journal of business and emerging markets : IJBEM
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of promotion management : JPM
2
Management and Marketing Journal
2
Psychology & marketing
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Advances in management & applied economics
1
Annals - Economy Series
1
Asia Pacific journal of marketing and logistics
1
Asian business & management
1
Electronic commerce research
1
EuroEconomica
1
European Sport management quarterly : ESMQ
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Sociotechnology and Knowledge Development (IJSKD)
1
International Journal of Sports Marketing and Sponsorship
1
International Review of Management and Marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and economics
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
International journal of trade and global markets
1
Journal of Consumer Marketing
1
Journal of Enterprise Information Management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of destination marketing & management
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of marketing analytics : JMA
1
Journal of marketing research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of travel and tourism marketing
1
Marketing Intelligence & Planning
1
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ECONIS (ZBW)
66
Other ZBW resources
12
RePEc
6
Showing
21
-
30
of
84
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21
#Instafame : exploring the endorsement effectiveness of influencers compared to celebrities
Gräve, Jan-Frederik
;
Bartsch, Fabian
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 591-622
Persistent link: https://www.econbiz.de/10013209381
Saved in:
22
Social media advertising endorsement : the role of
endorser
type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
23
The effect of brand crises on
endorser
reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
24
The face of the brand : spokesperson facial width-to-height ratio predicts brand personality judgments
Deska, Jason C.
;
Hingston, Sean T.
;
DelVecchio, Devon
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1487-1503
Persistent link: https://www.econbiz.de/10013280119
Saved in:
25
Let the sports
endorser
speak : combination of
endorser
type, color, and copy
Chang, Jung-Hua
;
Chen, Jyun-Yu
- In:
Journal of business research : JBR
144
(
2022
),
pp. 939-950
Persistent link: https://www.econbiz.de/10013185062
Saved in:
26
Political brand endorsers, political brand preference, and political brand equity : a mediated moderated model
Kaur, Harsandaldeep
;
Sohal, Seerat
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 3-37
Persistent link: https://www.econbiz.de/10012697018
Saved in:
27
The moderating role of parasocial relationships in the associations between celebrity
endorser
's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
28
The social influence in celebrity endorsed promotions : revisiting the consumer perspective
Purohit, Sonal
;
Arora, Nilesh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1257-1279
Persistent link: https://www.econbiz.de/10013417006
Saved in:
29
Endorser
gender and age effects in B2B advertising
Mohan, Mayoor
;
Ferguson, Jodie L.
;
Huhmann, Bruce A.
- In:
Journal of business research : JBR
148
(
2022
),
pp. 60-75
Persistent link: https://www.econbiz.de/10013325446
Saved in:
30
Competing cues in brand alliance advertisements
Voss, Kevin E.
;
Li, Ying Ying
;
Song, Young Ok Sunny
- In:
Journal of business research : JBR
149
(
2022
),
pp. 476-493
Persistent link: https://www.econbiz.de/10013325634
Saved in:
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