Do, Quoc-Anh; Leider, Stephen; Mobius, Markus M.; … - School of Economics, Singapore Management University - 2008
We conduct online field experiments in large real-world social networks in order to decompose prosocial giving into three components: (1) baseline altruism toward randomly selected strangers, (2) directed altruism that favors friends over random strangers, and (3) giving motivated by the...