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The effect of product category on customer motivation for customer engagement behaviour
Żyminkowska, Katarzyna
;
Perek-Białas, Jolanta
; …
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 299-316
Persistent link: https://www.econbiz.de/10014248864
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Social media marketing strategies for educational programs
McCabe, Mary Beth
;
Weaver, Richard
- In:
Global journal of business research : GJBR
12
(
2018
)
2
,
pp. 53-62
Persistent link: https://www.econbiz.de/10011926701
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