Nicolás, Sergio Román; Herrera, Rocío Rodríguez - In: Cuadernos de Gestión 11 (2011) SI, pp. 85-99
Nowadays organizations need to improve the image of their salespeople since they are aware of the influence of salespeople behaviors on the success or failure of the company as well as the bad image that society has traditionally had about the sales function, due in part to the use of sales...