Winkler, Thomas; Ulz, Anita; Knöbl, Wolfgang; Lercher, Hans - In: Journal of Innovation & Knowledge (JIK) 5 (2020) 4, pp. 251-259
This paper establishes a criteria-based evaluation model to better understand frugal innovations and the reasons they … Weyrauch (2018) form the basis for the evaluation model. In order to analyze products and services while also including user … evaluation model. Furthermore, this study acknowledges that frugal innovation in developed markets differs from frugal innovation …