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Search: subject:"exporting relationships"
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adaptation-standardization
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contingency theory
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exporting relationships
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international marketing
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performance
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Jap, Sandy D.
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Lages, Luis Filipe
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Faculdade de Economia, Universidade Nova de Lisboa
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A contingency approach to marketing mix adaptation and performance in international marketing relationships
Lages, Luis Filipe
;
Jap, Sandy D.
-
Faculdade de Economia, Universidade Nova de Lisboa
-
2002
indirectly by satisfaction with the preceding years export performance. Implications for the management of
exporting
…
relationships
also are discussed. …
Persistent link: https://www.econbiz.de/10005600475
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