This study examines the relationship between NFL game characteristics and the frequency of fan ratings on the NFL’s website (www.NFL.com). The margin of victory and overall total points scored in a game are shown to be significant determinants of the number of times individual games are rated;...

Fan satisfaction with individual sports games is likely to be an important indicator of future sales of tickets, television and radio advertising, and team merchandise sales. For the 2009-2010 National Football League (NFL) season, NFL.com, the official website of the NFL, had fans enter a...