Berry, Gregory; Shabana, Kareem M. - In: New England Journal of Entrepreneurship (NEJE) 23 (2020) 2, pp. 67-78
Purpose - Traditional feasibility analysis is focused on the immediate and urgent needs of a new venture start-up. All … four parts of the feasibility analysis (product/service, industry/market, organizational, and financial) are valuable and …. A fifth strategic feasibility analysis is needed, focused on the long-term sustainability of the new venture. This …