Lay-Hwa Bowden, Jana - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 3, pp. 428-451
services and the way in which these drive student retention, especially within the first year experience. This research aims to … entrenched emotional bonds with students is important in facilitating high levels of satisfaction during the first year … experience. In addition, a sense of belonging was perceived by faculty as being the primary mechanism for ensuring the retention …