Search Results - subject:"fluency"

The impacts of omnichannel retailing properties on customer experience and brand loyalty : a study in the banking sector

Quynh Tran Xuan; Hanh T.H. Truong; Tri Vo Quang - In: Cogent business & management 10 (2023) 2, pp. 1-25

quality, perceived fluency, and assurance quality; customer experience is analyzed through hedonic and utilitarian values …-administered questionnaires. The findings indicate that perceived fluency and assurance quality are proved as the critical components of hedonic … fluency and enhances omnichannel experience quality by switching various channels. This study validates the importance of …

Persistent link: https://www.econbiz.de/10014503250

A processing fluency perspective on overhead aversion : how much is too much?

Allred, Anthony T.; Amos, Clinton - In: Journal of philanthropy and marketing 28 (2023) 2, pp. 1-17

Persistent link: https://www.econbiz.de/10014318418

Revisiting (dis)fluency : metacognitive difficulty as a novelty cue that evokes feeling-of-interest

Sung, Billy; Vanman, Eric J.; Hartley, Nicole - In: Psychology & marketing 39 (2022) 8, pp. 1451-1466

Persistent link: https://www.econbiz.de/10013280113

The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures

Pozharliev, Rumen; De Angelis, Matteo; Rossi, Dario - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 113-128

Persistent link: https://www.econbiz.de/10013184270

Seeker exemplars and quantitative ideation outcomes in crowdsourcing contests

Koh, Tat Koon; Cheung, Muller Y. M. - In: Information systems research : ISR 33 (2022) 1, pp. 265-284

Persistent link: https://www.econbiz.de/10013188328

Can rewards induce corresponding forms of theft? : introducing the reward-theft parity effect

Johnson, Jeff S.; Friend, Scott B.; Esteky, Sina - In: Business ethics, the environment & responsibility 31 (2022) 3, pp. 846-858

Persistent link: https://www.econbiz.de/10013325908

How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs

Northcott, Celine; Middleton, Philippa; Makrides, Maria; … - In: Journal of advertising research 64 (2024) 1, pp. 18-38

Persistent link: https://www.econbiz.de/10014507674

The role of recognition-based heuristics in investment management activities: are expert investors immune? : a systematic literature review

Ahmad, Maqsood - In: Qualitative research in financial markets 16 (2024) 3, pp. 401-422

Persistent link: https://www.econbiz.de/10014514341

Do visual perspectives matter? : the "matching" between visual perspectives and psychological distance improves hotel evaluations

Ouyang, Jun; Jia, Yanli; Guo, Qiang - In: The Cornell hospitality quarterly 65 (2024) 3, pp. 321-334

Persistent link: https://www.econbiz.de/10014634756

Visual aesthetic quotient : establishing the effects of computational aesthetic measures for servicescape design

Kumar, Deepak S.; Sahadev, Sunil; Purani, Keyoor - In: Journal of service research 27 (2024) 2, pp. 250-267

Persistent link: https://www.econbiz.de/10014580431