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Search: subject:"fluency"
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Consumer behaviour
115
Konsumentenverhalten
114
Processing fluency
77
Brand image
51
Markenimage
50
processing fluency
38
Advertising effects
32
Werbewirkung
32
Brand management
27
Fluency
27
Markenführung
27
fluency
23
Wahrnehmung
21
Perception
20
Advertising
19
Werbung
18
Brand
17
Internet marketing
16
Online-Marketing
16
Cognition
15
Kognition
15
Markenartikel
15
Experiment
14
Product design
13
Online retailing
12
Online-Handel
12
Produktgestaltung
12
Beziehungsmarketing
11
Relationship marketing
11
Social Web
11
Social web
11
Visualisierung
11
Visualization
11
Einzelhandel
10
Holiday behaviour
10
Retail trade
10
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Tourism marketing
10
Tourismusmarketing
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USA
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228
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14
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13
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8
Graue Literatur
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8
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3
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229
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17
German
3
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Zhang, Lu
6
Landwehr, Jan Rüdiger
5
Niculescu, Mihai
5
Dustmann, Christian
4
Torres, Ivonne M.
4
Chiswick, Barry R.
3
Furtado, Delia
3
Hanks, Lydia
3
Herrmann, Andreas
3
Jang, Soocheong
3
Kong, Haiyang
3
Kostyk, Alena
3
Leonhardt, James M.
3
Maier, Erik
3
Tang, Liang
3
Zúñiga, Miguel Ángel
3
Bian, Xuemei
2
Bournois, Frank
2
Cerigioni, Francesco
2
Chan, Eugene Y.
2
Chang, Chia-Jung
2
Chang, Yaping
2
Chattaraman, Veena
2
Darmody, Merike
2
DeMotta, Yoshiko
2
Donato, Carmela
2
Donthu, Naveen
2
Dost, Florian
2
Driesener, Carl
2
Eroglu, Sevgin
2
Esteky, Sina
2
Forsythe, Sandra
2
Gursoy, Dogan
2
Hanh T.H. Truong
2
Huhmann, Bruce A.
2
Hurst, Michael E.
2
Jame, Russell
2
Jasso, Guillermina
2
Kellaris, James J.
2
Kergoat, Marine
2
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Institute for the Study of Labor (IZA)
3
Forschungsinstitut zur Zukunft der Arbeit <Bonn>
1
Tilburg University, Center for Economic Research
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Journal of business research : JBR
15
Journal of retailing and consumer services
15
Psychology & marketing
14
IZA Discussion Papers
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of retailing
6
Marketing letters : a journal of research in marketing
6
Journal of marketing research
5
Asia Pacific journal of marketing and logistics
4
Judgment and Decision Making
4
Tourism management : research, policies, practice
4
Discussion paper series / IZA
3
International journal of advertising : the review of marketing communications
3
International journal of hospitality management
3
Journal of Consumer Marketing
3
Journal of behavioral decision making
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
The journal of consumer marketing
3
Auditing : a journal of practice & theory
2
European Journal of Marketing
2
European journal of marketing : EJM
2
Hitotsubashi journal of commerce & management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Business Research
2
Journal of Product & Brand Management
2
Journal of advertising research
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of internet commerce
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Technological forecasting & social change : an international journal
2
The Cornell hospitality quarterly
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
The journal of services marketing
2
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ECONIS (ZBW)
201
RePEc
20
Other ZBW resources
17
EconStor
8
BASE
2
USB Cologne (business full texts)
1
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249
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51
Is the salesperson persuasive enough? : the role of the tourists' perceived time adequacy and processing
fluency
Li, Yaoqi
;
Chen, Zhengren
;
Zhang, Chun
- In:
Tourism management perspectives : TMP
48
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014461398
Saved in:
52
The impact of client response time and message processing
fluency
on staff auditor judgment
Bhattacharjee, Sudip
;
Moreno, Kimberly K.
;
Wright, Nicole S.
- In:
Auditing : a journal of practice & theory
42
(
2023
)
3
,
pp. 25-43
Persistent link: https://www.econbiz.de/10014370622
Saved in:
53
The effectiveness of advertising appeals : a culturally-derived power perspective
Shan, Minghui
;
Zhu, Zhenzhong
;
Song, Chunlei
;
Chen, Haipeng
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014373269
Saved in:
54
Tourist co-creation and tourism marketing outcomes : an inverted U-shaped relationship
Zhang, Yaozhi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014380322
Saved in:
55
Chatbot or human? : the impact of online customer service on consumers' purchase intentions
Chen, Shili
;
Li, Xiaolin
;
Liu, Kecheng
;
Wang, Xuesong
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2186-2200
Persistent link: https://www.econbiz.de/10014432389
Saved in:
56
To be precise (imprecise) in utilitarian (hedonic) contexts : examining the influence of numerical precision on consumer reactions to artificial intelligence-based recommendations
Zhu, Hong
;
Zhu, Zimeng
;
Ou, Yilin
;
Yin, Ya
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2668-2685
Persistent link: https://www.econbiz.de/10014432529
Saved in:
57
Five naming strategies to help tell your organization's story
Bendell, Bari L.
;
Kristal, Emma K.
- In:
Business horizons
66
(
2023
)
3
,
pp. 387-404
Persistent link: https://www.econbiz.de/10014304276
Saved in:
58
The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
Saved in:
59
Unifying algorithmic and theoretical perspectives : emotions in online reviews and sales
Yu, Yifan
;
Yang, Yang
;
Huang, Jinghua
;
Tan, Yong
- In:
MIS quarterly
47
(
2023
)
1
,
pp. 127-160
Persistent link: https://www.econbiz.de/10013556931
Saved in:
60
Fluency
and the perceived ethicality of corporate social (ir)responsibility
Grolleau, Gilles
;
Mzoughi, Naoufel
;
Wright, Scott
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 954-969
Persistent link: https://www.econbiz.de/10014290872
Saved in:
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