Musselman, Brian T.; Winter, Scott R.; Rice, Stephen; … - In: Annals of tourism research empirical insights 5 (2024) 1, pp. 1-11
evaluated the influence of the four dimensions of Iso-Ahola's (1982) theory of tourism motivation on willingness to fly as a … influence on willingness to fly. The model explains 40% of the variance in willingness to fly. The results provide validated …