Schroeder, Carsten; Burchardi, Henrike; Thiele, Holger D. - In: German Journal of Agricultural Economics 54 (2005) 5
In this paper we present the results of a contingent valuation study and an experimental approach to estimating the willingness to pay for fresh milk produced in the consumer's own region. In contrast to the fictitious contingent valuation study, responses in the experimental investigation are...