The supermarket industry is one of the most dynamic and fastest-growing industries in Sri Lanka. Given the current intense competition in the industry driven by homogenous merchandise, retailers often focus on in-store atmosphere and personal factors in order to differentiate their offerings...

Produce that does not meet sellers' esthetic standards may be redirected to alternative uses or wasted, but consumer trends indicate potential marketability of blemished produce. We conduct a nonhypothetical experimental auction to elicit consumer willingness-to-pay (WTP) for produce of varying...

Although the ageing and digital age subject are increasingly discussed, there is a lack of empirical evidence focused on online food shopping behaviour among retirees. The study aims to narrow this research gap by mapping the literature on aging and online food shopping and providing insights...