Shugan, Steven M. - In: Marketing Science 25 (2006) 5, pp. 403-410
certainly from the misleading statements of those with freedom of speech—politicians, attorneys, the news media, and the censors. … of speech as others. This fact is particularly egregious because unlike other groups that can use threats, force, or …Despite the invaluable contribution of marketing folks (e.g., making markets work), they fail to enjoy the same freedom …