Purpose – The aim of this study is to reveal how Generation Y employees' attitude toward workplace fun affects their … experienced workplace fun, job satisfaction, task performance, and organizational citizenship behaviors toward individuals (OCBI … than three months. Findings – This study revealed that Generation Y employees' attitude toward workplace fun positively …

persuading, seducing, capturing children with the product itself. For this, the object has to be fun, and using mass-culture and … licensing is an easy means to develop this address. There are different kinds of rhetoric of fun. Using the analysis of Cross … of question (how one is to address the objects to children) and this kind of analysis (the rhetoric of fun) in the …

of fun food marketing aimed at children remain largely unexplored. This article aims to probe parents' views of … supermarket fun foods and the packaging used to promote them to children. Design/methodology/approach – In total 60 in … – Parents generally discussed the promotion of supermarket fun foods to children as either an issue of the nutritional quality …