Guţă, Anca Jarmila - In: Annals of the University of Petrosani, Economics 12 (2012) 3, pp. 75-82
A main condition for achieving economic purpose is to formulate a firm by its management market strategies to be adopted for successful business. The paper presents the main strategies used in SC Eco Invest LLC, how to link the marketing objectives with strategy practiced in the firm and...