Bass, Frank M. - In: Management Science 50 (2004) 12_supplement, pp. 1833-1840
The paper that I authored and that was published in Management Science in 1969 (Bass 1969) has become widely known as the "Bass Model" (see Morrison and Raju 2004). The model of the diffusion of new products and technologies developed in the paper is one of the most widely applied models in...