Tootelian, Dennis H.; Varshney, Sanjay B. - In: Journal of Consumer Marketing 27 (2010) 1, pp. 57-63
grandparents was conducted using a randomized sampling plan. Purchasing levels were designed to cover six product …/service categories in which grandparents might be more inclined to spend: non‐gift card presents, gift cards, school supplies …, entertainment and travel, and financial investments. Findings – The findings indicate that grandparents represent a high attractive …