Ahmad, Alaeddin Mohammad Khalaf; Madi, Yasmeen; … - In: Journal of open innovation : technology, market, and … 6 (2020) 4/107, pp. 1-20
, green fashion innovation adoption among Jordanian companies. This work examined the relationship between the independent … variables, represented by KAP, and the dependent variable, which was Green Fashion Innovation Adoption in Jordan. A quantitative … attitude toward green fashion innovation adoption, but failed to identify a statistically significant impact of practice on the …