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Search: subject:"gross rating point"
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Agribusiness
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Demand and Price Analysis
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advertising
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gross rating point
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measure
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Measuring exposure to advertising: a look at gross rating points: revisited
Lee, Jonq-Ying
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Brown, Mark G.
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Florida Department of Citrus
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1995
Persistent link: https://www.econbiz.de/10005026780
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