We used a survey to investigate the effects of personality, motives, and socioeconomics for drinking hard cider among 3 … increased the predicted consumption frequencies of hard cider. Scoring high on the taste index, being a conscientious respondent … the main motives for hard cider and all categories of wine. …

This paper investigates the market position of hard cider within the broader alcoholic beverage market. The first … extreme value model to assess hard cider's standing among commonly consumed alcoholic beverages. Results reveal that hard … cider is perceived as a complement to red and white wine but is independent from beer. The study suggests marketing hard …