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Search: subject:"hedonic/utilitarian consumption"
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hedonic/utilitarian consumption
2
Consumer behaviour
1
Hedonic price index
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Hedonic–utilitarian consumption domains
1
Hedonischer Preisindex
1
Konsumentenverhalten
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Low-cost strategy
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Niedrigpreisstrategie
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Prosocial behavior
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Rabatt
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Rebate
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Retail crowding
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Underdog effects
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Utilitarianism
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Utilitarismus
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mask mandate compliance
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message assertiveness
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message framing
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price discount
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regulatory focus
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Baek, Tae Hyun
1
Bang, Hye Jin
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Choi, Dongwon
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Shen, Feng
1
Shirai, Miyuri
1
Yoon, Sukki
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International journal of advertising : the review of marketing communications
1
Review of business : interdisciplinary journal on risk and society
1
The journal of consumer marketing
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ECONIS (ZBW)
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Message assertiveness and price discounts : differences between hedonic and utilitarian consumption
Choi, Dongwon
;
Bang, Hye Jin
;
Yoon, Sukki
;
Baek, Tae Hyun
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 149-172
Persistent link: https://www.econbiz.de/10014450246
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2
Message framing, regulatory focus, and venue of consumption : an interaction study about mask mandate compliance
Shen, Feng
- In:
Review of business : interdisciplinary journal on risk …
43
(
2023
)
2
,
pp. 36-47
Persistent link: https://www.econbiz.de/10014364917
Saved in:
3
Underdog effects : the role of consumption domain and retail crowding
Shirai, Miyuri
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 384-392
Persistent link: https://www.econbiz.de/10011782903
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