Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"hedonicversus utilitarian"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
hedonicversus utilitarian
1
lay belief
1
lay theory
1
marketing communications
1
perceptions of science
1
science appeals
1
Online availability
All
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Costello, John P.
1
Philipp-Muller, Aviva
1
Walker Reczek, Rebecca
1
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary journal
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Get your science out of here : when does invoking science in the marketing of consumer products backfire?
Philipp-Muller, Aviva
;
Costello, John P.
;
Walker …
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 721-740
Persistent link: https://www.econbiz.de/10013542018
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
