Martínez, Patricia; Pérez, Andrea; del Bosque, … - In: Academia Revista Latinoamericana de Administración 27 (2014) 2, pp. 267-283
Purpose The purpose of this paper is to investigate the influence of corporate social responsibility (CSR) on brand image and loyalty in the hotel industry. Design/methodology/approach A reflective structural equations model was developed to test the research hypothesis. The study was tested...