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Search: subject:"implementation"
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Subject
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Marketing management
16,348
Marketingmanagement
16,347
Implementation
4,529
Marketing
3,278
Einführung
2,834
Theorie
2,716
Theory
2,688
Consumer behaviour
2,570
Konsumentenverhalten
2,568
Deutschland
2,155
Germany
2,103
Relationship marketing
1,951
Beziehungsmarketing
1,948
USA
1,455
Strategisches Management
1,440
United States
1,406
Brand management
1,372
Markenführung
1,372
Strategic management
1,191
Online-Marketing
1,182
Unternehmenserfolg
1,180
Firm performance
1,179
Internet marketing
1,145
Innovation
1,078
SME
1,073
KMU
1,062
Erfolgsfaktor
866
Success factor
826
implementation
750
Internationales Marketing
734
International marketing
730
Social Web
713
Social web
713
Innovationsmanagement
701
Innovation management
676
Marktforschung
676
Werbung
627
Markenimage
616
Brand image
612
Advertising
582
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Online availability
All
Undetermined
6,515
Free
4,535
Type of publication
All
Article
14,901
Book / Working Paper
10,138
Other
118
Journal
53
Type of publication (narrower categories)
All
Article in journal
10,224
Aufsatz in Zeitschrift
10,224
Aufsatz im Buch
2,799
Book section
2,799
Graue Literatur
1,717
Non-commercial literature
1,717
Hochschulschrift
1,518
Thesis
1,275
Working Paper
1,207
Arbeitspapier
936
Collection of articles of several authors
741
Sammelwerk
741
Lehrbuch
713
Case study
651
Fallstudie
651
Textbook
607
Bibliografie enthalten
593
Bibliography included
593
research-article
429
Aufsatzsammlung
398
Konferenzschrift
234
Ratgeber
207
Guidebook
189
Conference proceedings
150
Dissertation u.a. Prüfungsschriften
135
Article
127
Reprint
125
Glossar enthalten
103
Glossary included
103
Conference paper
93
Konferenzbeitrag
93
Handbook
92
Handbuch
92
case-report
74
Amtsdruckschrift
58
Government document
58
Collection of articles written by one author
46
Sammlung
46
Fallstudiensammlung
45
review-article
43
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Language
All
English
18,073
German
5,072
Undetermined
1,788
French
104
Spanish
45
Polish
43
Russian
33
Hungarian
27
Dutch
16
Italian
15
Portuguese
14
Swedish
11
Ukrainian
11
Lithuanian
7
Czech
6
Romanian
6
Slovak
5
Bulgarian
3
Danish
3
Indonesian
3
Croatian
2
Serbian
2
Turkish
2
Valencian
1
Finnish
1
Kazakh
1
Macedonian
1
Slovenian
1
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Author
All
Kotler, Philip
90
Bruhn, Manfred
84
Homburg, Christian
65
Meffert, Heribert
62
Lombardi, Michele
60
Pepels, Werner
48
Serrano, Roberto
43
Sheth, Jagdish N.
42
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
35
Kirchgeorg, Manfred
34
Wiedmann, Klaus-Peter
33
Yoshihara, Naoki
33
Bauer, Hans H.
32
Tomczak, Torsten
30
Vrontis, Demetris
30
Albers, Sönke
29
Backhaus, Klaus
29
Kleinaltenkamp, Michael
29
Korpela, Ville
29
Kitchen, Philip J.
28
Kerin, Roger A.
27
Piercy, Nigel
27
O'Cass, Aron
26
Berndt, Ralph
25
Fehr, Ernst
25
Kuß, Alfred
25
Burmann, Christoph
24
Hinson, Robert
23
Melewar, T. C.
23
Balmer, John M. T.
22
Kunimoto, Takashi
22
Lindgreen, Adam
22
Rajagopal
22
Varadarajan, Rajan
22
Wilkening, Tom
22
Armstrong, Gary
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
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Institution
All
International Monetary Fund (IMF)
209
International Monetary Fund
134
Springer Fachmedien Wiesbaden
63
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
62
American Marketing Association
59
Mathematica Policy Research
58
Bank of Canada
24
Europäische Kommission / Generalsekretariat
21
Books on Demand GmbH <Norderstedt>
20
HAL
20
Cowles Foundation for Research in Economics, Yale University
18
IGI Global
18
OECD
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
Departament d'Economia i Història Econòmica, Universitat Autònoma de Barcelona
13
EconWPA
13
European Central Bank
12
Verlag Dr. Kovač
12
Instituto Valenciano de Investigaciones Económicas (IVIE)
11
Verlag Franz Vahlen
11
Haufe-Lexware GmbH & Co. KG
10
National Bureau of Economic Research
10
UNICEF Innocenti Research Centre
10
C.E.P.R. Discussion Papers
9
CESifo
9
Edward Elgar Publishing
9
Institute of Economic Research, Hitotsubashi University
9
NetLibrary, Inc
9
ARENA
8
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Europäische Kommission
8
Springer-Verlag GmbH
8
Tilburg University, Center for Economic Research
8
eSocialSciences
8
Chartered Institute of Marketing
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
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Published in...
All
Journal of business research : JBR
339
Industrial marketing management : the international journal for industrial and high-tech firms
264
SpringerLink / Bücher
214
Journal of strategic marketing
195
Europäische Hochschulschriften / 5
151
European journal of marketing : EJM
131
IMF Staff Country Reports
127
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
118
The journal of business & industrial marketing
115
Journal of marketing communications
107
Journal of marketing
100
Journal of retailing and consumer services
91
Marketing intelligence & planning
88
Gabler Edition Wissenschaft
86
Springer eBook Collection
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
IMF Working Papers
70
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
65
Management science : journal of the Institute for Operations Research and the Management Sciences
64
International Journal of Operations & Production Management
63
The TQM Magazine
62
The journal of brand management : an international journal
61
MPRA Paper
60
Lehrbuch
59
Mathematica Policy Research Reports
58
Business horizons
55
International journal of business information systems : IJBIS
55
The marketing review
48
International marketing review
47
Journal of economic theory
47
Asia Pacific journal of marketing and logistics
46
International journal of production research
46
Journal of advertising research
45
Springer eBook Collection / Business and Economics
45
Working Paper
45
European research studies
44
Journal of global marketing
44
Marketing : ZFP ; journal of research and management
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
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Source
All
ECONIS (ZBW)
21,560
RePEc
1,926
Other ZBW resources
693
EconStor
429
USB Cologne (EcoSocSci)
349
BASE
218
ArchiDok
26
USB Cologne (business full texts)
9
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24221
Niching versus change-of-pace brands : using purchase frequencies and penetration rates to infer brand positionings
Kahn, Barbara E.
;
Kalwani, Manohar U.
;
Morrison, Donald G.
-
1988
-
Rev
Persistent link: https://www.econbiz.de/10000767789
Saved in:
24222
Marketing to women around the world
Bartos, Rena
-
1988
Persistent link: https://www.econbiz.de/10000769362
Saved in:
24223
Marketing für Zulieferunternehmen : eine Untersuchung auf typologischer Grundlage
Kolb, Heinrich Leonhard
-
1988
Persistent link: https://www.econbiz.de/10000769438
Saved in:
24224
The complete guide to marketing and the law
Posch, Robert J.
-
1988
Persistent link: https://www.econbiz.de/10000771254
Saved in:
24225
The nature and extent of regional tourism marketing and planning in South Africa
Heath, Ernest T.
-
1988
Persistent link: https://www.econbiz.de/10000775759
Saved in:
24226
Strategies of community firms in the large internal market
Jacquemin, Alexis
;
Buigues, Pierre-André
-
1988
Persistent link: https://www.econbiz.de/10000776728
Saved in:
24227
Customer-generated innovation in high tech markets
Vanden Abeele, Pierre
;
Christiaens, I.
-
1988
Persistent link: https://www.econbiz.de/10000776900
Saved in:
24228
Government support of wool promotion : report of the Wool Promotion Review Committee
1988
Persistent link: https://www.econbiz.de/10000777325
Saved in:
24229
Beiträge zum Thema: Anforderungen an den Leitungsprozeß und die Leitungstätigkeit zur Beschleunigung des Kreislaufs der intensiv erweiterten Reproduktion : Konferenzbeiträge zur in...
Richter, Helmut
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000777366
Saved in:
24230
Die Marktsituation deutscher Brauereien nach der Aufhebung des Reinheitsgebotes für Importbiere
Freter, Hermann
;
Kuhl, Volker
-
1988
Persistent link: https://www.econbiz.de/10000780521
Saved in:
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