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Search: subject:"implementation"
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Marketing management
16,348
Marketingmanagement
16,347
Implementation
4,529
Marketing
3,278
Einführung
2,834
Theorie
2,716
Theory
2,688
Consumer behaviour
2,570
Konsumentenverhalten
2,568
Deutschland
2,155
Germany
2,103
Relationship marketing
1,951
Beziehungsmarketing
1,948
USA
1,455
Strategisches Management
1,440
United States
1,406
Brand management
1,372
Markenführung
1,372
Strategic management
1,191
Online-Marketing
1,182
Unternehmenserfolg
1,180
Firm performance
1,179
Internet marketing
1,145
Innovation
1,078
SME
1,073
KMU
1,062
Erfolgsfaktor
866
Success factor
826
implementation
750
Internationales Marketing
734
International marketing
730
Social Web
713
Social web
713
Innovationsmanagement
701
Innovation management
676
Marktforschung
676
Werbung
627
Markenimage
616
Brand image
612
Advertising
582
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Undetermined
6,515
Free
4,535
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Article
14,901
Book / Working Paper
10,138
Other
118
Journal
53
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Article in journal
10,224
Aufsatz in Zeitschrift
10,224
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2,799
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2,799
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1,717
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1,717
Hochschulschrift
1,518
Thesis
1,275
Working Paper
1,207
Arbeitspapier
936
Collection of articles of several authors
741
Sammelwerk
741
Lehrbuch
713
Case study
651
Fallstudie
651
Textbook
607
Bibliografie enthalten
593
Bibliography included
593
research-article
429
Aufsatzsammlung
398
Konferenzschrift
234
Ratgeber
207
Guidebook
189
Conference proceedings
150
Dissertation u.a. Prüfungsschriften
135
Article
127
Reprint
125
Glossar enthalten
103
Glossary included
103
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93
Konferenzbeitrag
93
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92
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92
case-report
74
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58
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46
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English
18,073
German
5,072
Undetermined
1,788
French
104
Spanish
45
Polish
43
Russian
33
Hungarian
27
Dutch
16
Italian
15
Portuguese
14
Swedish
11
Ukrainian
11
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7
Czech
6
Romanian
6
Slovak
5
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3
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3
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3
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2
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2
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2
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1
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1
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1
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1
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Author
All
Kotler, Philip
90
Bruhn, Manfred
84
Homburg, Christian
65
Meffert, Heribert
62
Lombardi, Michele
60
Pepels, Werner
48
Serrano, Roberto
43
Sheth, Jagdish N.
42
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
35
Kirchgeorg, Manfred
34
Wiedmann, Klaus-Peter
33
Yoshihara, Naoki
33
Bauer, Hans H.
32
Tomczak, Torsten
30
Vrontis, Demetris
30
Albers, Sönke
29
Backhaus, Klaus
29
Kleinaltenkamp, Michael
29
Korpela, Ville
29
Kitchen, Philip J.
28
Kerin, Roger A.
27
Piercy, Nigel
27
O'Cass, Aron
26
Berndt, Ralph
25
Fehr, Ernst
25
Kuß, Alfred
25
Burmann, Christoph
24
Hinson, Robert
23
Melewar, T. C.
23
Balmer, John M. T.
22
Kunimoto, Takashi
22
Lindgreen, Adam
22
Rajagopal
22
Varadarajan, Rajan
22
Wilkening, Tom
22
Armstrong, Gary
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
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Institution
All
International Monetary Fund (IMF)
209
International Monetary Fund
134
Springer Fachmedien Wiesbaden
63
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
62
American Marketing Association
59
Mathematica Policy Research
58
Bank of Canada
24
Europäische Kommission / Generalsekretariat
21
Books on Demand GmbH <Norderstedt>
20
HAL
20
Cowles Foundation for Research in Economics, Yale University
18
IGI Global
18
OECD
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
Departament d'Economia i Història Econòmica, Universitat Autònoma de Barcelona
13
EconWPA
13
European Central Bank
12
Verlag Dr. Kovač
12
Instituto Valenciano de Investigaciones Económicas (IVIE)
11
Verlag Franz Vahlen
11
Haufe-Lexware GmbH & Co. KG
10
National Bureau of Economic Research
10
UNICEF Innocenti Research Centre
10
C.E.P.R. Discussion Papers
9
CESifo
9
Edward Elgar Publishing
9
Institute of Economic Research, Hitotsubashi University
9
NetLibrary, Inc
9
ARENA
8
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Europäische Kommission
8
Springer-Verlag GmbH
8
Tilburg University, Center for Economic Research
8
eSocialSciences
8
Chartered Institute of Marketing
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
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Published in...
All
Journal of business research : JBR
339
Industrial marketing management : the international journal for industrial and high-tech firms
264
SpringerLink / Bücher
214
Journal of strategic marketing
195
Europäische Hochschulschriften / 5
151
European journal of marketing : EJM
131
IMF Staff Country Reports
127
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
118
The journal of business & industrial marketing
115
Journal of marketing communications
107
Journal of marketing
100
Journal of retailing and consumer services
91
Marketing intelligence & planning
88
Gabler Edition Wissenschaft
86
Springer eBook Collection
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
IMF Working Papers
70
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
65
Management science : journal of the Institute for Operations Research and the Management Sciences
64
International Journal of Operations & Production Management
63
The TQM Magazine
62
The journal of brand management : an international journal
61
MPRA Paper
60
Lehrbuch
59
Mathematica Policy Research Reports
58
Business horizons
55
International journal of business information systems : IJBIS
55
The marketing review
48
International marketing review
47
Journal of economic theory
47
Asia Pacific journal of marketing and logistics
46
International journal of production research
46
Journal of advertising research
45
Springer eBook Collection / Business and Economics
45
Working Paper
45
European research studies
44
Journal of global marketing
44
Marketing : ZFP ; journal of research and management
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
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Source
All
ECONIS (ZBW)
21,560
RePEc
1,926
Other ZBW resources
693
EconStor
429
USB Cologne (EcoSocSci)
349
BASE
218
ArchiDok
26
USB Cologne (business full texts)
9
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Showing
31
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40
of
25,210
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date (oldest first)
31
Bought in? : the contingent effect of stakeholder support upon strategic
implementation
success in American municipalities
Mitchell, David
- In:
Public management review
24
(
2022
)
5
,
pp. 773-798
Persistent link: https://www.econbiz.de/10013190379
Saved in:
32
Managing
implementation
of the ERP systems : the importance of technical and consultant support
Jabraoui, Siham
;
Touil, Abdelhak Ait
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
4
,
pp. 173-183
Persistent link: https://www.econbiz.de/10014250280
Saved in:
33
The influence of customer-vendor communication and power relations on successful
implementation
of Enterprise Resource Planning (ERP) : the mediation role of ERP fit
Elly, Tumsifu
;
Wilson, Victor
- In:
Business management review : journal of the University …
25
(
2022
)
2
,
pp. 112-133
Persistent link: https://www.econbiz.de/10013539090
Saved in:
34
The art of holistic digitalisation : a meta-view on strategy, transformation,
implementation
, and maturity
Schallmo, Daniel
;
Williams, Christopher A.
;
Tidd, Joseph
- In:
International journal of innovation management : IJIM
26
(
2022
)
3
,
pp. 1-34
Persistent link: https://www.econbiz.de/10013463247
Saved in:
35
Exploring the process of management system
implementation
: a case of Six Sigma
De Mast, Jeroen
;
Lameijer, Bart A.
;
Linderman, Kevin
; …
- In:
International journal of operations & production management
42
(
2022
)
13
,
pp. 1-24
Persistent link: https://www.econbiz.de/10013531121
Saved in:
36
Overcoming the challenges of enterprise resource planning (ERP) : a systematic review approach
Akrong, Godwin Banafo
;
Shao, Yunfei
;
Owusu, Ebenezer
- In:
International journal of enterprise information systems …
18
(
2022
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014307052
Saved in:
37
Investigating the relationship between KM
implementation
capability and TQM : a Greek public sector case study
Xanthopoulou, Styliani
;
Tsiotras, George
;
Kessopoulou, …
- In:
Total quality management & business excellence
35
(
2024
)
1/2
,
pp. 202-225
Persistent link: https://www.econbiz.de/10014513349
Saved in:
38
Appraising and overcoming the barriers of RFID
implementation
in a process industry in New Zealand
Roy, Supriya
;
Roy, Ram Naresh
- In:
International journal of intelligent enterprise
11
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014442695
Saved in:
39
Enablers of artificial intelligence adoption and
implementation
in production systems
Merhi, Mohammad I.
;
Harfouche, Antoine
- In:
International journal of production research
62
(
2024
)
15
,
pp. 5457-5471
Persistent link: https://www.econbiz.de/10015053698
Saved in:
40
How do employees shape HR
implementation
? : Intra-team acceptance of espoused HR practices, frontline managers’
implementation
behavior, and team performance
Pak, Jongwook
;
Heidarian Ghaleh, Hossein
- In:
International journal of human resource management
35
(
2024
)
16
,
pp. 2742-2771
Persistent link: https://www.econbiz.de/10015071401
Saved in:
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