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  • Search: subject:"implementation"
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Year of publication
Subject
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Marketing management 16,348 Marketingmanagement 16,347 Implementation 4,529 Marketing 3,278 Einführung 2,834 Theorie 2,716 Theory 2,688 Consumer behaviour 2,570 Konsumentenverhalten 2,568 Deutschland 2,155 Germany 2,103 Relationship marketing 1,951 Beziehungsmarketing 1,948 USA 1,455 Strategisches Management 1,440 United States 1,406 Brand management 1,372 Markenführung 1,372 Strategic management 1,191 Online-Marketing 1,182 Unternehmenserfolg 1,180 Firm performance 1,179 Internet marketing 1,145 Innovation 1,078 SME 1,073 KMU 1,062 Erfolgsfaktor 866 Success factor 826 implementation 750 Internationales Marketing 734 International marketing 730 Social Web 713 Social web 713 Innovationsmanagement 701 Innovation management 676 Marktforschung 676 Werbung 627 Markenimage 616 Brand image 612 Advertising 582
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Online availability
All
Undetermined 6,515 Free 4,535
Type of publication
All
Article 14,901 Book / Working Paper 10,138 Other 118 Journal 53
Type of publication (narrower categories)
All
Article in journal 10,224 Aufsatz in Zeitschrift 10,224 Aufsatz im Buch 2,799 Book section 2,799 Graue Literatur 1,717 Non-commercial literature 1,717 Hochschulschrift 1,518 Thesis 1,275 Working Paper 1,207 Arbeitspapier 936 Collection of articles of several authors 741 Sammelwerk 741 Lehrbuch 713 Case study 651 Fallstudie 651 Textbook 607 Bibliografie enthalten 593 Bibliography included 593 research-article 429 Aufsatzsammlung 398 Konferenzschrift 234 Ratgeber 207 Guidebook 189 Conference proceedings 150 Dissertation u.a. Prüfungsschriften 135 Article 127 Reprint 125 Glossar enthalten 103 Glossary included 103 Conference paper 93 Konferenzbeitrag 93 Handbook 92 Handbuch 92 case-report 74 Amtsdruckschrift 58 Government document 58 Collection of articles written by one author 46 Sammlung 46 Fallstudiensammlung 45 review-article 43
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Language
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English 18,073 German 5,072 Undetermined 1,788 French 104 Spanish 45 Polish 43 Russian 33 Hungarian 27 Dutch 16 Italian 15 Portuguese 14 Swedish 11 Ukrainian 11 Lithuanian 7 Czech 6 Romanian 6 Slovak 5 Bulgarian 3 Danish 3 Indonesian 3 Croatian 2 Serbian 2 Turkish 2 Valencian 1 Finnish 1 Kazakh 1 Macedonian 1 Slovenian 1
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Author
All
Kotler, Philip 90 Bruhn, Manfred 84 Homburg, Christian 65 Meffert, Heribert 62 Lombardi, Michele 60 Pepels, Werner 48 Serrano, Roberto 43 Sheth, Jagdish N. 42 Keller, Kevin Lane 38 Kumar, V. 38 Esch, Franz-Rudolf 35 Kirchgeorg, Manfred 34 Wiedmann, Klaus-Peter 33 Yoshihara, Naoki 33 Bauer, Hans H. 32 Tomczak, Torsten 30 Vrontis, Demetris 30 Albers, Sönke 29 Backhaus, Klaus 29 Kleinaltenkamp, Michael 29 Korpela, Ville 29 Kitchen, Philip J. 28 Kerin, Roger A. 27 Piercy, Nigel 27 O'Cass, Aron 26 Berndt, Ralph 25 Fehr, Ernst 25 Kuß, Alfred 25 Burmann, Christoph 24 Hinson, Robert 23 Melewar, T. C. 23 Balmer, John M. T. 22 Kunimoto, Takashi 22 Lindgreen, Adam 22 Rajagopal 22 Varadarajan, Rajan 22 Wilkening, Tom 22 Armstrong, Gary 21 Diller, Hermann 21 Fantapié Altobelli, Claudia 21
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Institution
All
International Monetary Fund (IMF) 209 International Monetary Fund 134 Springer Fachmedien Wiesbaden 63 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 62 American Marketing Association 59 Mathematica Policy Research 58 Bank of Canada 24 Europäische Kommission / Generalsekretariat 21 Books on Demand GmbH <Norderstedt> 20 HAL 20 Cowles Foundation for Research in Economics, Yale University 18 IGI Global 18 OECD 17 European Society for Opinion and Marketing Research 15 Fördergesellschaft Marketing an der Universität Augsburg 14 Departament d'Economia i Història Econòmica, Universitat Autònoma de Barcelona 13 EconWPA 13 European Central Bank 12 Verlag Dr. Kovač 12 Instituto Valenciano de Investigaciones Económicas (IVIE) 11 Verlag Franz Vahlen 11 Haufe-Lexware GmbH & Co. KG 10 National Bureau of Economic Research 10 UNICEF Innocenti Research Centre 10 C.E.P.R. Discussion Papers 9 CESifo 9 Edward Elgar Publishing 9 Institute of Economic Research, Hitotsubashi University 9 NetLibrary, Inc 9 ARENA 8 De Gruyter Oldenbourg 8 Duncker & Humblot 8 Europäische Kommission 8 Springer-Verlag GmbH 8 Tilburg University, Center for Economic Research 8 eSocialSciences 8 Chartered Institute of Marketing 7 Fachhochschule Reutlingen / European School of Business 7 Harvard Graduate School of Business Administration 7 Information Resources Management Association 7
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Published in...
All
Journal of business research : JBR 339 Industrial marketing management : the international journal for industrial and high-tech firms 264 SpringerLink / Bücher 214 Journal of strategic marketing 195 Europäische Hochschulschriften / 5 151 European journal of marketing : EJM 131 IMF Staff Country Reports 127 Journal of marketing management : MM 124 Journal of the Academy of Marketing Science 118 The journal of business & industrial marketing 115 Journal of marketing communications 107 Journal of marketing 100 Journal of retailing and consumer services 91 Marketing intelligence & planning 88 Gabler Edition Wissenschaft 86 Springer eBook Collection 76 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 71 IMF Working Papers 70 Total quality management & business excellence : an official journal of the European Society for Organisational Excellence 65 Management science : journal of the Institute for Operations Research and the Management Sciences 64 International Journal of Operations & Production Management 63 The TQM Magazine 62 The journal of brand management : an international journal 61 MPRA Paper 60 Lehrbuch 59 Mathematica Policy Research Reports 58 Business horizons 55 International journal of business information systems : IJBIS 55 The marketing review 48 International marketing review 47 Journal of economic theory 47 Asia Pacific journal of marketing and logistics 46 International journal of production research 46 Journal of advertising research 45 Springer eBook Collection / Business and Economics 45 Working Paper 45 European research studies 44 Journal of global marketing 44 Marketing : ZFP ; journal of research and management 43 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 43
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Source
All
ECONIS (ZBW) 21,560 RePEc 1,926 Other ZBW resources 693 EconStor 429 USB Cologne (EcoSocSci) 349 BASE 218 ArchiDok 26 USB Cologne (business full texts) 9
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Showing 81 - 90 of 25,210
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Context-based factors that influence healthcare information system implementation in resource-constrained public hospitals
Achieng, Mourine; Ruhode, Ephias - In: African journal of science, technology, innovation and … 15 (2023) 5, pp. 580-589
Persistent link: https://www.econbiz.de/10014369343
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Organisational politics and enterprise resources planning implementation : an examination of the influence of political skills
Almatrodi, Ibrahim - In: International journal of business information systems : … 43 (2023) 4, pp. 553-574
Persistent link: https://www.econbiz.de/10014336907
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Analyzing the interaction of critical success factor for TQM implementation : a grey-DEMATEL approach
Gupta, Shubham; Khanna, Pradeep; Soni, Umang - In: Operations management research : OMR ; advancing … 16 (2023) 3, pp. 1619-1640
Persistent link: https://www.econbiz.de/10014426029
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Links between components of business continuity management : an implementation perspective
Assadej Vanichchinchai - In: Business process management journal 29 (2023) 2, pp. 339-351
Persistent link: https://www.econbiz.de/10014230636
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Journey to SAP S/4HANA intelligent enterprise : is there a risk in transitions?
Chang, Victor; Arunachalam, Praveen; Xu, Qianwen; … - In: International journal of business information systems : … 42 (2023) 3/4, pp. 503-541
Persistent link: https://www.econbiz.de/10014287184
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Taxonomy of critical success factors based on players and activities across ERP projects : the perspective of ERP vendors
Alkraiji, Abdullah Ibrahim; Jayawickrama, Uchitha; … - In: International journal of business information systems : … 43 (2023) 2, pp. 186-215
Persistent link: https://www.econbiz.de/10014307449
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A framework for best organisational practices, from implementation to certification in quality management systems
Sanchez-Comas, Andres; Troncoso-Palacio, Alexander; … - In: International journal of productivity and quality … 40 (2023) 4, pp. 453-468
Persistent link: https://www.econbiz.de/10015065422
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Smart systems adoption in management
Cunha, Sara Las; Costa, Renato J. Lopes da; Gonçalves, Rui - In: International journal of business and systems research … 17 (2023) 6, pp. 703-727
Persistent link: https://www.econbiz.de/10015064152
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Das Konzept der Nachhaltigkeit als Basis für Green-Marketing : Strategien im Unternehmen : Konzept zur Implementierung einer Green-Marketing-Strategie
Rottluff, Luise; Schmalfuß, Andreas; Meier, Thomas - 2022
Persistent link: https://www.econbiz.de/10012939409
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Efficient full implementation via transfers : uniqueness and sensitivity in symmetric environments
Ollar, Mariann; Penta, Antonio - 2022
Persistent link: https://www.econbiz.de/10012872638
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