Li, Wei; Mei, Lijun; Nie, Kai - In: Journal of Industrial Engineering and Management (JIEM) 6 (2013) 1, pp. 175-187
leader followed by the middleman. Then, we compare the advantages of using individual pricing with that of bundling pricing …. Findings: The results show that whether information providers adopt bundling pricing strategy or individual pricing strategy … depends on the cost of perception equipment, if information providers want to adopt individual pricing strategy, the variation …