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Search: subject:"information clutter"
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consumer erotophilia
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controversial ads
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emerging markets
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fast-food brands
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information clutter
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Shockvertising of luxurious fast-foods brands in emerging markets: Differential effects of consumer demographic profiles
Mukucha, Paul
;
Jaravaza, Divaries Cosmas
- In:
Cogent Business & Management
10
(
2023
)
2
,
pp. 1-18
evaluation. The study recommended the use of controversial ads as they can manage to cut through the
information
clutter
…
Persistent link: https://www.econbiz.de/10014527723
Saved in:
2
Shockvertising of luxurious fast-foods brands in emerging markets : differential effects of consumer demographic profiles
Mukucha, Paul
;
Jaravaza, Divaries Cosmas
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-18
evaluation. The study recommended the use of controversial ads as they can manage to cut through the
information
clutter
…
Persistent link: https://www.econbiz.de/10014504732
Saved in:
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