//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"information incongruity"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
information incongruity
2
Advertising
1
Advertising effects
1
Competition
1
Competitor targeting
1
Google AdSense
1
Internet marketing
1
Leistungsanreiz
1
Online-Marketing
1
Performance incentive
1
Sales promotion
1
Search engine
1
Suchmaschine
1
Target group
1
Theorie
1
Theory
1
Verkaufsförderung
1
Werbewirkung
1
Werbung
1
Wettbewerb
1
Zielgruppe
1
contextual targeting
1
nonlinear mediation
1
online advertising
1
processing opportunity
1
promotional incentives
1
satisfaction
1
schema strength
1
strategic advertising
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Halkias, Georgios
1
Kokkinaki, Flora
1
Luo, Xueming
1
Phang, Chee Wei
1
Song, Yiping
1
Yang, Shuai
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
2
Schema strength, processing opportunity, and the rewarding nature of incongruity resolution in advertising
Halkias, Georgios
;
Kokkinaki, Flora
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 415-438
Persistent link: https://www.econbiz.de/10011707398
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->