States that the present recession and associated government policy on local authority expenditure has hit hard at library services throughout the UK. Proposes that libraries should focus on marketing their services in order to establish their cost‐effectiveness. Looks at the dynamics of...

Posits that library public relations are concerned with effective management of communication between the library organization and its public. Suggests that, because of this fact the goodwill of elected community representatives is an important factor in the maintenance of a library's wellbeing....

Looks at the historical background of museums, stating that there is no national museum service, and that the administration of museums lies in a variety of hands: departments of central government, county councils, district councils, private companies, trustees, etc. Examines the marketing of...