Valentin, Niþu Claudiu; Virgil, Tileagã Cosmin; … - In: Ovidius University Annals, Economic Sciences Series XII (2012) 2, pp. 877-882
CRM is an essential business strategy that integrates internal processes and functions with external networks, to create and deliver customer value target, given the profit. It is based on high quality customer data and on information technology. (Buttle, 2006). This definition highlights the...